Led the design and strategic direction of a key financial planning tool for both agents and customers
Delivered Protection Explorer, an interactive financial planning experience showcased at Singapore Fintech Festival and nominated for UX Design Awards
Established and scaled UX processes to elevate team efficiency and output quality
Co-developed a scalable UX measurement framework to track and enhance experiences across all customer touchpoints
Optimised workflows, ensuring designers had the right tools and resources to maximise productivity
Co-founded and governed the organisation's first design system, improving consistency and velocity
Successfully onboarded 4 digital platforms to adopt the new system
Collaborated with cross-functional management and internal stakeholders (product, business, CS, IT) to align on business objectives and co-create innovative concepts
Mentored designers and interns while advocating for design thinking across cross-functional teams
Designed an award-winning financial planning simulation tool, boosting agent sales conversion.
Improved existing features and platforms through user research, feedback and business requirement alignment.
Managed 2 online communities with over 1000 customers and 500 agents.
Conducted 30+ qualitative and quantitative researches a year with 30% response rate
Analysed findings and generate insights for internal stakeholders and communities as sharebacks.
Collaborate with cross-functional teams (business, tech) to translate requirements into user flows, wireframes, hi-fi prototypes, and IA.
Facilitated design thinking workshops and provided mentorship for junior designers and students.
National University of Singapore
Bachelor of Arts (Hons) in Industrial Design
2014 - 2018
Eindhoven University of Technology
Student Exchange Programme (Industrial Design)
2017
Singapore Polytechnic
Diploma in Tourism and Resort Management
2011 - 2014
UX Design Awards 2024
Protection Explorer
Nominated
Singapore Fintech Festival 2023 & 2024
Protection Explorer
Product showcase
NUS, Division of Industrial Design
TAP App - Improve job opportunities for the disabled
1st place (Social Design)
NUS, Division of Industrial Design
PICKIT - Design for Policy - Foreign Domestic Worker
2nd place (Service Design)
jomains.n@gmail.com